Where is your hometown?
Seoul, Korea.

What do you teach?
Introduction to Marketing and Consumer behavior for the BBA and other various degrees at IE University in Segovia.

Your favorite quote?
Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi

What are the books on your nightstand?
Two recent issues of the Scientific American Mind magazine.

What did you want to be when you grew up?
A cartoonist.

How do you relax?
I paint while listening to my current favorite band (right now it’s Imagine Dragons). Since the beginning of a new project (in the form of a wonderful little person), I have not had the luxury too much — I would like to do more of this.

When you are in Madrid, what’s your favorite spot?
The restaurant Taj (I really miss London!) and a Japanese one called Musashi (which makes you feel like you are in the back streets of Japan).

What is the most valuable, yet underrated skill in business?
Being genuine.

Professor Jeanne Kim was interviewed and photographed by Kerry Parke in Segovia, Spain (February 2014.)