María López-Escorial

8 QUESTIONS WITH MARÍA LÓPEZ ESCORIAL

Where is your hometown?
Valladolid, Spain

What is one of the most valuable, yet underrated skills in business?
Listening. You understand better, have more information, and act more efficiently. Not many people have this skill, and it is not so easy to acquire. It takes practice.

How do you relax?
Tai Chi with a big red fan. Also I like to read a good book in front of a big window.

The books on your bedside table?
Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty by Abhijit Banerjee and Esther Duflo.  It’s new research on the specificities of lives of the poor around the world.  Also, a selection of Rudyard Kipling tales illustrated by the best Spanish illustrators nowadays, called Kipling ilustrado.

What did you want to be when you grew up?
I wanted to be a Doctor and that is probably why now I try to help in healing the world’s poverty illness.

Your favorite spot in Madrid?
El Rastro, but never on Sunday. I love going around the little shops and get lost in space and time.

What do you teach?
Fundamentals of Marketing Management, Master in Digital Marketing; Marketing Social, Master en Dirección Comercial y Marketing.

What do you like most about teaching?
Discovering paradigms or points of view I had never thought of before.

Professor María López Escorial was photographed in Kasoa, Ghana by Kerry Parke during IE Business School’s Financieros sin Fronteras program (November, 2012.)